Bollywood
Yash Raj Films Rejects Netflix's Massive Offer To Keep Alia Bhatt's Alpha A Theatrical First Release
Mumbai, February 23 - Yash Raj Films has once again proved that big screen cinema remains the ultimate choice for its movies with Alia Bhatt's spy action thriller Alpha, which was postponed from December 2025 due to pending work. Alpha has been under immense pressure to deliver at the box office after the underperformance of the last two Spy Universe films from Yash Raj Films. Recently, it was reported that the studio was looking for an option to release the film directly on a digital platform, bypassing theatrical release. (adsbygoogle = window.adsbygoogle || []).push({}) However, the latest development suggests there is no truth in the direct-to-digital release reports. According to the report by Variety India, Netflix offered a massive 215 crore deal to secure the exclusive digital release of Alpha, but Aditya Chopra-led studio rejected it to keep Alia Bhatt-starrer a theatrical first watch. In an official statement to Variety India, the YRF spokesperson explains, "Yash Raj Films will never put films from its theatrical slate directly to streaming. We are a studio that takes immense pride in making cinematic experiences, and that Alpha is a tentpole movie for the company". (adsbygoogle = window.adsbygoogle || []).push({}) This is not the first time YRF has rejected such big offers to sell its movies for direct-to-ott release. Earlier during the COVID days, the studio stood firm with the theatrical sector despite the uncertainty over big screen cinema, and it has once again shown the courage to do the same despite a lucrative offer. Directed by Shiv Rawail of The Railway Man, Alpha is the 7th film in the YRF Spy Universe. It also stars Sharvari Wagh and Bobby Deol in the key roles and is expected to have a cameo appearance of Hrithik Roshan's Kabir. The new release date is yet to be locked. Stay tuned...